This is unique - a toothpaste for coffee drinkers. I'm that, for sure, so I had to try it.
Color? Like the original Crest. Taste? Standard mild-minty.
Rating? A pass. I didn't notice any change in my teeth color. But then, I'm not a "White Strips" user.
If you go to their site, they have branched out in their marketing a bit. (I bought this tube probably 6 years ago, and they have changed their packaging - if not everything.)