This one's an unusual entry into the museum - it's a mainstream American brand. However, it's not Crest's average toothpaste. This one is "professional". (People with professional teeth are supposed to use it? Nah - I know - it's supposed to be used by dentists on your teeth, if they come to your home to brush your teeth.)
Flavor: minty with a hint of wintergreen. Color: blue gel, though less transparent than some. Texture? that's where it shines. There is just a little fine grit that leaves my mouth feeling very clean.
One negative is the lid - very hard to close. (Stick with the basic screw-on, please.)
If you can find it on special, go for it.