Of course it falls into the minty category. The paste appears very similar to Aquafresh - but its taste is nothing like that! Odol-med3 is made in Germany and may not be available elsewhere.
The glowing ice on the package might not be something you'd see in America; for some reason, ice and toothpaste are not a natural combination here. But I think that pairing is a good one.
My friends John & Amy, who live in Germany, sent this one over. (Thank you!)