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Showing posts from January, 2014

Splat from Russia

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Regular visitors to this website know that international toothpastes provide a glimpse into how global cultures relate. Although I am American, I think it's fair to say that many cultures follow trends started by the USA and England. One small evidence is Splat toothpaste. Although Russian is the primary language and Russia is the primary market for this toothpaste, English is the second language featured in the packaging and website for this toothpaste. And the slogan is in English, even on their entirely Russian website: "Professional oral care" - as well as their marketing phrase: "Idea. Quality. Result."

Not all ideas translate directly. If the Splat marketing team spoke English as their mother tongue, they may have said, "Idea. Execution. Result." (I invite you to browse their English website to see how some ideas don't translate directly.) Does "professional oral care" mean a toothpaste that is suitable for dentists to use when cl…

Miswak

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Miswak is maybe the most ancient method of brushing teeth. It's a twig that makes a passable toothbrush, when prepared properly. Wikipedia has a great entry on miswak, detailing the history and use of the plant. Muhammad used miswak regularly, and it's even mentioned in the Hadith, Muslim holy writings. Sadly, I did not feel holy when brushing with this toothpaste.

Dabur is a giant corporation based in India with products distributed all over the world. I've enjoyed several of their pastes before, and none have been a disappointment.

This Miswak toothpaste is a natural white color with a lovely anise flavor. As is the norm for most "healthy" toothpastes, there is no flouride added.

The most fun aspect of the package is the 1950s Americana wood typeface logo. I'm not sure what the designer was thinking, but I like it. I searched in vain for other logos with that kind of type treatment. However, I did find a free log typeface for your publishing pleasure.

Speci…